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Overview

  • Updated: 01, 2022
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  • From plains to mountains, from deserts to oceans, from cities to countryside, food helps generate various cultures and stories in different regions. Survey reveals more than 70% of tourists believe eating local food is an integral part of travel, and combination of food and scenery is an important factor of consideration for tourists to choose tourism destination.

    In recent years, as “tourism + food” combination continues, food IP has gradually become important competitiveness of local cultural tourism development. In this column, we will present to you the special food in each of the 11 prefectures and cities in Zhejiang Province, so that website surfers can have better understanding of Zhejiang and its food culture.